
Yesterday, Polaroid announced it would make Lady Gaga creative director. "Wait, what?!?" is a totally appropriate response to that news and possibly something we said out loud when we read it. Polaroid explained "As you know, Polaroid recently went Chapter 11 (again), relegating the once great brand to little more than intellectual property to be exploited by the likes of Hilco Consumer Capital and Gordon Brothers a couple outfits that know the power of branding." Enter Lady Ga Ga, who we guess is a huge Polaroid fan. At the end of the day we guess that makes her perfect for designing ("designing") new cameras and other gadgets for the company, which hopes to launch the first ones next Christmas.










